Prepare Your Website for 2025 with These SEO Tips

Search engine optimisation, or SEO, has long been an effective way of driving traffic to your website, and this is something that is set to continue in 2025. Make sure your website is prepared for the year with these SEO tips.

Check Your Keywords

You will want your keywords to be ones that have a high search volume, that capture the intent and that aren’t too competitive. Review the keywords you have been using and add new ones to reflect any changes or simply the new year.

Use Keywords Well

The best keywords will not be as effective if they are in the wrong place. Places on your web pages that need keywords are in the page title and URL, the meta description, the headings or table of contents, image file names and alt text, video transcripts and throughout the text. If you are unsure where to put keywords, your web designer should be able to help. If you are looking for a good website designer, an internet search will show what is in your area. For example, website design Surrey will give you links to sites like akikodesign.com/design/web-and-digital/.

Check the Loading Speed

Make sure the loading speed of your site is at maximum, as people hate slow loading speeds and will look elsewhere if they are kept waiting. Additionally, loading speed is a factor Google considers in its ranking, so slow speeds can undo all the good your search for the right keywords has done. If it is slow, consider ways to increase loading speed to improve results.

Check Quality Issues

Take the chance of the new year to look at your website with fresh eyes, identifying any errors such as spelling or grammatical mistakes or any information that needs updating such as new social media links. You should also check for technical issues like making sure all your links still work and do not result in an error message as well as making sure you still have plenty of working backlinks from other sites to your site.