Five types of online ads
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January 21, 2025Do you know about the different types of online ads? From social media advertising to HTML 5 ads, let’s look at five types.
1. Display adverts
These are visual ads that appear on websites or social media platforms. They can be the type of HTML 5 ads that include images, banners, videos, and other interactive design elements. Often targeted to customers based on their demographics, browsing behaviour, and interests, the primary purpose of display advertising is brand awareness.
2. Search engine advertising
Also known as PPC or search marketing, this type of HTML 5 ads enables businesses to appear in search engine results. Advertisers will bid on relevant keywords for their offer, and the ads will display when a user searches for these specific terms. Its highly targeted nature makes this type of advert very useful for conversions.
3. Video advertising
You often see video ads on Facebook, TikTok, YouTube, and certain websites. Video ads are embedded into video content and can either be skippable or non-skippable, depending on the objective of the advertiser. These types of advertisements let advertisers engage potential customers with creative storylines, making video ads a great way to showcase and share brand messages, services, and products in an engaging and dynamic format.
4. Social media advertising
Social media advertising lets businesses target specific customer groups based on demographics, interests, and behavioural characteristics on social media platforms such as Twitter, Facebook, TikTok, LinkedIn, and Instagram. These ads can come in various formats, such as HTML 5 adverts, stories, posts, or sponsored content. The purpose of social media ads is to drive brand awareness, engagement, website traffic, and conversions.
5. Email advertising
Email advertising is one of the original forms of advertising and can be incredibly powerful when the emails are personalised and targeted. This form of advertising can have powerful conversion rates, particularly as the audience will already have opted in to receive the communications and be engaged with the brand.
All these online ads are highly effective and widely used by brands for marketing.
