These website tips will drive traffic in 2025

If you have an e-commerce site, your main challenge is to drive traffic to it. No matter how effective your web design, it will not help if no one is visiting it. The most effective ways to drive traffic are always changing and you may have found that the tactics of previous years are not working so well today. If so, consider some tips that are likely to work in 2025.

Be proactive on Instagram

Instagram is a great platform for sharing eye-catching visuals and videos to highlight your business. It can allow you to connect with people who share a passion for your products, whether it is jewellery-making or cakes. If your business is not yet active, you can start building up followers ready to create a buzz around your opening. Images can show your products, but also behind-the-scenes images of how you work.

Online promotions

Everyone loves a bargain, so online promotions can be a great way to attract interest in your website. As well as offers like free delivery and discounts, build excitement with giveaways and contests. Promote them on social media and encourage your followers to share, perhaps by offering a reward to five lucky people who share your post by a certain date. Make sure new visitors to your site are impressed by an effective Shopify web design. Use a professional designer such as https://www.etempa.co.uk/shopify-web-design for good results.

Use influencers

If you can build a relationship with influencers or even celebrities, you will gain access to a large following. Consider sending free samples to any influencers that you feel would be a good fit for your brand.

Social media ads

If you have the budget, social media ads are a great way to drive traffic, allowing you to create targeted ads that will engage with your customer demographic. Options include Facebook, TikTok, Pinterest, and Google, so make sure you place your ads on platforms that your potential customers are likely to use. Different platforms have different styles, so research how to best use these ads.